We are committed to helping New York State’s agriculture industry grow and thrive. With extensive research showing people would buy more (74%), pay more (49%) and favor food bearing the New York State Grown & Certified seal (96%), participating in this program is a winning proposition. By offering New York State Grown & Certified labeled products, you can assure your customers that you are committed to providing them with the high-quality food they desire.
WHAT IS THE PROGRAM?
New York State’s agriculture industry is one of its greatest assets. New York State Grown & Certified is the first statewide, multi-faceted food certification program designed to:
- Build awareness and confidence in New York State branded agricultural products.
- Provide meaningful food product labeling in the marketplace.
- Enable New York producers to take advantage of the growing market demand for foods locally grown and produced to a higher standard.
- Fulfill the state’s economic development mission to advance the growth our agricultural sector and secure markets for its products.
The New York State Grown & Certified seal indicates to your customers that your suppliers have been inspected for safe food handling and environmental stewardship, and their products meet the highest quality standards. New York State Grown & Certified is currently available to producers who are certified for Good Agricultural Practices and participate in Agriculture Environmental Management.
New York State will be actively marketing the program through a campaign that will include television, print, radio, and targeted internet advertising. The marketing campaign will encourage New York State consumers to look for the Grown & Certified seal, and to drive them to retailers who stock Grown & Certified products.
WHY SHOULD I PARTICIPATE?
By becoming a participating retailer in New York State Grown & Certified, your shoppers will know that you care enough to offer produce and dairy that is safer, fresher, and produced in ways that protect the environment. Market research shows consumers are willing to pay more for high-quality produce and dairy.
WHAT ARE THE BENEFITS?
As a New York State Grown & Certified retailer, you gain access to the following benefits:
Statewide campaign aimed at driving consumers to your stores
Use of the New York State Grown & Certified retailer sales kit
Presence on the New York State Grown & Certified Website as a participating retailer
Search for Grown & Certified farms near you
Are you interested in using the seal to promote the New York Grown & Certified products in your store or restaurant?
Contact us at NYSCertified@agriculture.ny.gov or call 518-457-7076, Option #3 to obtain a licensing agreement.