The New York State Grown & Certified program makes it easy for consumers to identify local, safely handled, and environmentally responsible products. This voluntary program is a cooperative effort among producers, processors, wholesalers, retailers, and the New York State Department of Agriculture and Markets to meet consumer demand for high-quality agricultural products. Upon acceptance to the New York State Grown & Certified program, participants may display a new high-impact label that will clearly stand out, telling the consumer that their products were grown in NY State in an environmentally responsible manner.